On stage at the Shoreline Amphitheatre, Liz Reid, Google’s VP of Search, called this the biggest overhaul of the search box in more than 25 years. That’s not just marketing talk. Anyone working on SEO over the past few months has seen the warning signs, from 265 million clicks lost to AI Overviews to shaky…

Google is making big changes to how advertising works in Search. At Google Marketing Live 2026, the company introduced a new generation of formats called Ads in AI Mode, built to sit right inside the answers Gemini writes. The goal is no longer just showing an ad on a results page. Google wants advertising to…

For a long time, AI answers were an ad-free zone. That’s changing fast. In the US, Google and OpenAI are already mixing paid content into the responses their AI tools give, and hardly anyone expects Europe to stay untouched. If you spend money on online advertising, it’s worth taking a calm, clear look at what’s…

Shoppers used to face a tough choice. They could buy fast and risk picking the wrong thing, or they could spend hours researching to get it right. Google says that dilemma is now fading away. This is the era of the super-informed shopper, someone who searches, streams, scrolls and shops all at the same time.…

Google Brings Gemini to the Whole Marketing Process Ads and shopping have always had one job, getting customers in touch with businesses that can solve their problem. Google says AI doesn’t change that goal. It changes how the connection gets made. Shoppers used to pick between a careful choice and a quick one. That trade-off…

There are two basic ways to build a website: by using a template (theme), and by hiring a custom web design company. There are pluses and minuses to both – which depend on your unique business needs and budget. WS9 Group is a custom web design company. It’s in our best interest to promote our…

Consider this scenario. You track down a web design company online with great pricing and a nice portfolio. You exchange a few emails and get a quote for custom web design work. After careful consideration, you decide to partner with the design team. Of course, the web design company requests a deposit for the work…

Official word about Mobilegeddon first leaked in February – when Google warned the Internet about an upcoming search algorithm favoring mobile-friendly websites. Google set a deadline (April 21st, to be exact) – and sent web design companies and clients into a panic and frenzy. The algorithm’s nickname – a combination of “mobile” and “Armageddon” –…

Plenty of clients view regular website maintenance as an unnecessary expense. “Website maintenance? Heck, that’s just an excuse for web design companies to squeeze a few more dollars out of my pocket. It’s the oldest trick in the book!” Far from a scam – regular web maintenance primes your website and business for success. Want…

“Why do I need a website?” We hear this question all the time. Doesn’t every business need one? After all, what business could deny one of the most effective ways to reach new customers and generate revenue? An online presence allows your business to run 24/7/365. It attracts new business from the search engines. A professional…